Course Title:                    MARKETING

Course Duration:             3 days

Course Description:       

This programme shall cover core strategic marketing areas such as segmentation branding, pricing and product mix and also  show how to develop innovative marketing strategies to drive their company and their industry forward.

Learning Outcomes:      At the end of the training the participant will be able to:

Apply knowledge of business concepts and functions in an integrated manner.

Communicate effectively and use necessary business tools.

Analyze marketing decisions in a dynamic business environment.