Understanding Marketing

Course Duration:                 
3 days.

Course Description:
This program shall cover core strategic marketing areas such as segmentation branding, pricing, and product mix and also show how to develop innovative marketing strategies to drive their company and their industry forward.

 

Learning Outcomes:
At the end of the training, the participant will be able to:

  • Apply knowledge of business concepts and functions in an integrated manner;
  • Communicate effectively and use necessary business tools; and
  • Analyze marketing decisions in a dynamic business environment.

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